‘Call of the Crescent’ illustrated exclusively for Masafi’s Limited-Edition Ramadan collection. The Sheikh Zayed Mosque - a defining landmark of the United Arab Emirates - anchors the composition, surrounded by symbols that reflect the spirit of the holy month.
The Sidr leaves - resilient in harsh climates - nod to the patience and strength drawn during long hours of fasting. The Iftar cannon and the call to prayer mark moments of reflection and connection. The intricate geometry of a mashrabiya brings in the warmth of old Arabic homes.
Also present is the Together sculpture by Lutfi Romhein, capturing the sense of unity that Ramadan brings. Nearby, water pitchers - once part of daily life - represent both their traditional use and their role as a symbol of generosity. They quietly connect back to Masafi’s identity as a brand rooted in water.
And finally, the crescent moon glows as a marker of time and Ramadan. Resilience, strength, connection, and unity are at the heart of it all and within it are subtle references pointing to the seven Emirates - do you see them?
Style | Stylized Illustration
Medium | Vector Illustration
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ITEM CODE PD009